PROBLEM: Bar-S is the cheapest hot dog in America. This has created a quality perception problem.
INSIGHT: Bar-S isn’t cheap because it’s low quality. Bar-S is cheap because everyone buys it.
IDEA: When you buy more, we cost less. To prove this, Bar-S will drop their price on the Fourth of July with every hot dog sold.
⭐ Young Ones One Show Shortlisted in the Integrated Campaign & Interactive, Online & Mobile categories
Hot dog lovers can watch the Bar-S tracker to see their July 4th discount increase with every dog sold.
The internet bands together for free Bar-S hot dogs, encouraging everyone to buy Bar-S and increase the July 4th discount.
The movement takes to the streets (Wall Street, specifically), the stadiums, and the grocery stores of America.
And when the price drops to zero, Bar-S proves that their popularity is the reason for the price point.
CW: Elena Didway ST: Avni Srivastav
No AI tools used for this one! Just good old fashioned after effects