Chewy is just an online pet store… right?
Wrong. Chewy has an entire ecosystem of resources for pets, like a 24/7 Live Vet Chat and informational articles.
Let’s show pet parents that Chewy is the go-to place for trustworthy answers to your pet questions.
At Chewy, We’re All Ears.
Brandcenter Live Client Sprint Winner
What better place to advertise for Chewy’s Live Vet Chat than on the iconic blue Chewy box?
Ok, so what about pet parents who prefer to crowdsource answers online?
How do we convince them to ask Chewy instead?
We don’t. We encourage crowdsourcing, but with the Chewy Check browser extension.
To reach the pet parents who haven’t heard about Chewy Check, the Chewy social media accounts comment fact-checked answers to user’s pet questions.
Team Up Dog! ST: Ivana Wade CW: Arianna Stewart & Emma Rich AD: Lorna Graham